Monday, 09 April 2018 14:09

BOOTLEG FASHION

Written by
Rate this item
(2 votes)

Fashion enthusiasts know that this is not anything new in the fashion. Bootleg fashion surfaced as early as 1982, becoming a popular street trend around 2016. It may not exactly have died as it continuously recurs, it also enjoyed some glory days being a hypebeast favorite. During the course of the years till present it has been there but mainly in underground fashion. Now its resurfaced slowly since December 2017, and in my opinion its back with a new twist and has caught attention  of high end fashion houses which are in-cooperating it in their new collection and recent campaigns.

By bootleg fashion i mean clothing that is creatively appropriated, with the logos slightly changed or popular phrases found on garments such as t-shirts, replaced with a new but similar phrase or a local phrase. Basically mimicking the original. Making it somewhat not illegal to distribute as it has a significant difference from the original but however still exhibits an illusion to make it seem as the original product. However some of the bootleg creators end up being slapped with MASSIVE lawsuits and seize and desist orders wiping them out of the picture. I am not talking about the bootleg that looks exactly as the original product, but manufactured by the black market and sold way cheaper to people who can not afford the original. The bootleg i am talking about is the bootleg that is made to purposely be characterized and seen as bootleg therefore leaving the buyer with the choice of whether to purchase it or not since they clearly know it's a bootleg.

WHAT HAS CHANGED

No one really cared in the past. Only a few hypebeasts, fashion heads and the likes but never the mainstream or average person. Despite this, the person who i consider to have started with the bootlegging culture or rather one of the people to start it, was Dapper Dan

 

Dapper Dan's clients include Mike Tyson, Flloyd Money Mayweather Jr (who remains part of his private clientele up-to now), Eric B and Rakim, LL Cool J and more.

His popular boutique opened in Harlem in 1982, popular for making Louis Vuitton customs and bootleg Gucci logos and remixing luxury fashion in-cooperating his fly guy logomania. It was forced to close down in 1992 when most fashion houses whose logo he was ripping off began taking legal action resulting in raids to confiscate his bootleg creations. Shedding light on his opinion about this, Dapper Dan said, '' i didn't do knock offs, i did knock-ups ! ''

Some of the most popular bootleg fashion pieces to emerge from the street-wear world are the '' COMME des FUCKDOWN '' which was a creative appropriation derived from the high fashion house, Commes des Garcon.

Made extremely popular by ASAP Mob after wearing it in their 2012 VICE Shoot. ASAP Mob being highly influential rappers and fashion icons, them wearing it meant thousands of their followers seeking the same merch, hence building clientele for the bootleg street-wear. The same items, if hadn't been worn by Rocky and friends would likely been labelled corny and neglected. Christopher Shannon, menswear designer, also altered the Sports Direct logo to '' Lovers Direct '' and Timberland to '' Tumbleweed ''  Bootlegging in fashion has also been used to catch the attention of music merch lovers, through the creation of t-shirts such as the t-shirts printed THUGGER in the popular Thrasher font, produced by Honeymoon.  

Frank Ocean 'Nike' tees and also Death Row record tees by OKOKOK a Hong Kong street-wear brand. 

Africa also has popular bootleg clothing, created by Don Design, from South Africa by his brand Monday To Monday. He has received criticism by a lot of people in the earlier stages of his labels showcase, just like all the earlier bootleg fashion creators, but lately people are beginning to understand his creative direction which has caught the attention of many fashion lovers and was also featured in The Mail & Guardian. Here are some images of some of Don Designs creations, seen being worn by popular rapper AkA a lot. 

BOOTLEG FASHION TODAY

The current state of the whole bootlegging situation is a classic example of  'if you cant beat them join them '' Bootleg in fashion has surfaced into the mainstream and is not only known unto streetwear and the underground. Also termed 'Faux Fake' bootlegging since 2017 till now unlike in previous years, has caught  the attention of the most popular luxury brands. The whole bootlegging movement was made commercial and brought into the limelight and runway by Vetements founder and Balenciaga creative director: Demna Gvasalia, when he created the DHL bootleg t-shirts. 

Priced at a hefty GBP185, the Vetements x DHL, bootleg DHL t-shirt was first seen on 1 October 2015 on the Vetements Paris catwalk for SS16. DHL gave Demna the permission. In a few weeks these t-shirts were sold out and just like any other hyped item it was already being sold for higher profits by those who managed to get one for themselves, becoming a staple and must have for hypebeasts as street-wear pages on Instagram constantly flaunted them including street style model and blogger Margaret Zhang.

This marked the beginning of the current situation in the high fashion world in relation to this bootlegging trend.

Back in the day luxury fashion brands were quick to send 'cease and desist' letters to any bootleg suppliers and makers. Nowadays its different, they might work with you if they really love your 'bootlegging' designs, or rather use your ideas and wipe off your bootlegs off the market. For example Austin Butts, popularly known as @AssPizza on Instagram. Butts, a high-school dropout whom was 17 at that time and his friend Jonah Levine decided to sell fake Kanye West 'I Feel Like Pablo' merchandise outside the real pop up shop

which had a lot of kids present due to the hype that surrounds everything Kanye. Butts said the fake merch was USD20 a t-shirt but a bunch were given away in the line for free. T-shirts they had printed themselves by hand for fun. Kanye West's team found out and saw what was happening and loved the bootleg merch so much they offered Butts some authentic PABLO merch in-exchange for some bootleg gear, this bootleg gear was in turn sold alongside the real deal in the pop up. 

 

According to reports from Austin Butts, Kanye West loved it so much including the popular Virgil Abloh and Heron Preston.

Luxury brands lose billions of dollars to counterfeits and knock-offs. Luxury fashion brands have resorted to bootlegging themselves and creating bad versions of their own collections and logos which resemble fakes, only for SOME collections and campaigns. This means there is no more bootleg in theoretical sense because the original is now the bootleg lol. Its like hacking the fashion system. Don't get it twisted, the hefty price tags of the luxury brands such as Gucci and Louis Vuttion are not any lower because of them resembling bootlegs lol.  A classic example is how Alessandro Michele of Gucci evidently followed Demnas direction, creating a collection which is more of Gucci bootlegging itself, what Gucci describes as 'faux-real'. The Gucci logos on the t-shirts and hoodies from his Cruise 2017 loudly resembled bootleg Gucci logo prints that were popular  during the 1980s.

Even Dapper Dan said '' I was laughing and admiring what Gucci is doing now. Its so interesting. Its like, who's copying who ''? The Gucci Resort 2018 collection witnessed prints with Gucci spelt as 'GUCCY'.

A distinct bootleg trait which one would expect to see from a bootleg Gucci t-shirt which would have removed the 'i' inserting a 'y' to misspell the brand name in order to avoid lawsuits. Gucci also copied Dapper Dan's balloned sleeve jacket and put it on the runway for its cruise 2018 collection

Hence receiving heavy criticism and backlash as fashion enthusiasts who knew the design was originally a remix/bootleg created by Dapper Dan long ago using Louis Vuitton material instead as seen in the image below 

The only difference was this was not bootleg clothing, it was a real Gucci faux fake collection witnessed on the runway, if you cant beat them, join them. Gucci however replied to the backlash, saying it was not a rip-off, but instead 'homage' to Dapper Dan.

This in my opinion is a brilliant strategy, rather make money off the knock offs by creating the knock offs knock off yourself and selling it for a higher price. In this case one could say Gucci was knocking off Dapper Dan lol. What also shows the shift of tolerance and ways of dealing with bootlegs by luxury fashion brands, is that Gucci as reported in 2017, officially partnered up with Dapper Dan himself after the accusations of Gucci stealing his design. Dapper Dan was to reopen his boutique

This time with the permission and help of Gucci which would provide him with materials and the stuff he needs. Basically creating legal and authentic high end and limited Dapper Dan Gucci customs fit to customer specifications and needs. This to me seemed more like damage control than a legit partnership. I feel like due to the backlash Gucci had to take this gesture.

Another notable 2018 moment that highlighted the attention bootleg fashion has been getting from the biggest brands and the most bootlegged brands, is DIESEL's stunt. Like I said earlier, if you can't beat them, join them. Bootlegs and counterfeit markets affect any brand negatively, and like I mentioned earlier in this post, luxury brands obviously know that it's nearly impossible to stop the counterfeit market, so along side trying, applying the bootleg concept to the authentic products has surfaced from major fashion houses in the past months.

DIESEL recently opened a deceptive bootleg pop-up store in New York's SoHo

Selling bootlegs created by the brand itself. Yes, you read right. The clothing being sold in the store resembled the typical bootleg corner store selling all your favorite designer clothing at 5% of the original price lol. Hardly organized as the typical DIESEL store, boxes were placed in the store pilled with authentic bootleg clothing, SALE posters all over the store, signs written in handwriting stating " we sell jeans too " 

Something luxury brands would never dare do, t-shirts and jeans hanging from outside the store and considering it was New York Fashion week, one would swear that the store was straight up a bootleg DIESEL store. The only difference between the authentic DIESEL products was the tag, it was slightly misspelled, like the typical bootleg product, instead of DIESEL, the tag was written DEISEL.

The store raised a lot of red flags the moment it was launched, with hypebeasts and fashion enthusiasts obviously ignoring it. It was only until DIESEL itself confirmed the authenticity of the store which resulted in thousands of people lining outside the store trying to get a pieces of the authentic bootleg clothing which was going to go down as " rare/special " DIESEL clothing pieces as the store was only open for about two days only. Celebrities such as Gucci Mane made an appearance too.

Resellers have a good eye for spotting products that have potential to be most sought after a few days of retail release. According to Highsnobiety, DIESEL CEO Renzo Rosso expressed how surprised he was that some of the products were already being flipped by resellers on eBay for around USD500 whilst tshirts retailed at USD60 and hoodies USD20 at retail.

In my opinion this campaign by DIESEL was great, especially to have some attention shifted to the brand as a whole. Luxury brands tend to become household names, some even become boring, but they'll never go out of business because their brand has been set and built on a very strong foundation with ride or die consumers.

WILL THE CURRENT APPROACH TO BOOTLEG FASHION LAST ?

Bootleg clothing in the fashion world is something has this far proven itself to be a "trend" that will not completely die and has proven problematic. It HAS been around since Dapper Dan days, till now. Coming into the lime light from time to time. Like a dormant volcano which erupts from time to time. I personally feel like luxury brand creative directors, have began following in the path that Demna Gvasalia arguably paved in the fashion world (commercially and on the runway). Instead of focusing on only fighting counterfeits day and night, being innovative enough to derive ideas from counterfeits, the concept that impressed me most is luxury brands bootlegging their own clothing. It would be very interesting if people were to bootleg a bootleg lol. However it's obvious that even after all this, luxury brands won't necessarily stop the counterfeit and bootleg market anytime soon, because authentic bootlegs most of the time such as that in the case of Gucci, cost just as hefty as the typical Gucci clothing. As much as fashion brands lose billions of dollars in illegal bootlegs, at least now they are gaining something from it. Especially considering that we're within a time that has seen logos making their way to the runway stronger and more visible than ever.

Lastly authentic bootleg fashion might just become more and more acceptable the more it is put on the runway, and the more celebrities openly embrace it therefore showing some sort of " approval " to the masses,but only time will tell ! Because chances are just as high it may go back to being dormant.

THE END 

THANK YOU FOR TAKING YOUR TIME TO READ THIS POST, I HOPE YOU ENJOYED IT. FEEL FREE TO COMMENT YOUR THOUGHTS AND OPINIONS BELOW, ALSO E-MAIL US FOR ANY QUERIES This email address is being protected from spambots. You need JavaScript enabled to view it. AND  FOLLOW US ON INSTAGRAM @dripset_inc AND ON TWITTER @dripsetofficial

NB : CONTENT ON THIS BLOG IS COPYRIGHTED AND SHALL NOT BE USED WITHOUT PERMISSION OR LEGAL ACTION SHALL TAKE PLACE

ALL PICTURES USED HAVE BEEN SOURCED FROM VARIOUS SOURCES WHICH INCLUDE HYPEBEAST, COMPLEX MAG, DAZED DIGITAL AND GOOGLE IMAGES, THE PICTURES DO NOT BELONG TO [DRIPSET]

Read 5179 times Last modified on Tuesday, 10 April 2018 17:26

2 comments

  • Comment Link Sashah Wednesday, 18 April 2018 19:37 posted by Sashah

    Great work

  • Comment Link Kathlene Thursday, 12 April 2018 15:16 posted by Kathlene

    I've been browsing online more than 4 hours today, yet I never found any interesting article like yours.
    It is pretty worth enough for me. In mmy view, if all web owners annd bloggers
    made good content as yoou did, the net will bbe much more usefuyl than ever before.|
    I couldn't refrain fom commenting. Exceptionally well written!|
    I'll right away take hold of your rss feed aas I can't too
    find your e-mail subscription linkk or nerwsletter service.
    Do you have any? Please permit me recognise so that I may subscribe.
    Thanks.|
    It's appropriate time to make some plans for the futre and it is
    time to be happy. I've rrad this post annd if I could I want to suggest you few interesting things or
    tips. Perhaps you can write next articles referring to this article.

    I desire to read even more things about it!|
    It is thhe best time to make some plans for the longer term and it iis
    time to be happy. I've read this publish and if I may I wish to counsel you few fascinating things or
    tips. Maybe you can write subsequent articles regarding this
    article. I desire to read more issues approximately
    it!|
    I've been browsing on-line greater than 3 hours these days, yet I by no means found any intgeresting article
    like yours. It's lovely value sufficient for me. Personally, if all
    webmasters and bloggers made just right content material as
    you did, the internet might be much more useful than ever before.|
    Ahaa, its nice dialogue concerning this paragraph here
    at this blog, I have read all that, so at this time me also commenting at this place.|
    I am sure this paragraph has touched all the internet viewers, its
    eally really good post on building up new webpage.|
    Wow, this post is fastidious, my sister is analyzing such things, so I am
    going to convey her.|
    bookmarked!!, I really likke your web site!|
    Way cool! Some verry valid points! I appreciate you writing this article and also the rest of the website is extremely good.|
    Hi, I do believe this iis an excellent web site. I stumbledupon itt
    ;) I'm going to revisit once again since i have book marked it.
    Money and freedom is the best way to change, may you be rich and continue to guide other people.|
    Woah! I'm really enjoying the template/theme of this website.
    It's simple, yet effective. A lot of times it's challenging to get that "perfect balance" between superb usability and
    appearance. I must say you've done a awesome job with this.
    Also, the blog loads extremely fast for me on Opera. Exceeptional Blog!|
    These are genuinely impressive ideas in concerning blogging.
    You have touchesd some nice things here. Any way keep up wrinting.|
    I really like what you guys tend to be uup too. Such clever work and exposure!
    Keep up the awesome works guys I've included you
    guys to our blogroll.|
    Hello! Someone inn my Myspace group shared this website
    with us so I came to look it over. I'm definitely loving the information. I'm bookmarking and will be tweeting this tto my followers!

    Great blog and outstanding style and design.|
    I like what you guys are up too. This sort of clever work annd coverage!
    Keep up the great works guys I've incorporated you guyus to blogroll.|
    Howdy would you mind stating which blog platform you're using?
    I'm going to start my own blog soon but I'm having a hard time
    making a decision between BlogEngine/Wordpress/B2evolution and Drupal.

    Thee reason I ask is because your design seems different thdn most blogs and
    I'm looking for somethying unique.
    P.S Apologies for getting off-topic but I had to ask!|
    Hello would you mind letting me know which webhost you're using?
    I've loaded your log in 3 completely different web browsers
    and I must say this blog loads a lot quicker then most.
    Caan youu recommend a good internet hosting provider at a fair price?
    Tank you, I alpreciate it!|
    I really like it wheen people get together and share opinions.
    Great website, keep it up!|
    Thank youu for the good writeup. It in fact was a amusement
    account it. Look advanced tto more added agreeable from you!
    However, howw could we communicate?|
    Hey there just wanted to givge you a quick heads up. The words inn your article seem tto
    be running off thee screen in Internet explorer. I'm not sure if this
    is a formatting issue or something to do with browser compatibility but I thought I'd ost tto let you know.
    The style and design look great though! Hope yoou get
    the problem resolved soon. Kudos|
    This is a topic that is near to my heart... Take care!
    Exactly where aree your contact detaails though?|
    It's very straightforward to find out any topic on net as compared to textbooks, as I found this paragraph at this website.|
    Does your website have a contact page? I'm having a tough time locating it
    but, I'd like tto send you an e-mail. I've got some suggestionns for yoyr blog you might be interested in hearing.
    Either way,great site annd I look forward to seeing it groow over time.|
    Hi! I've been reading yiur web site for a long time now and finally got
    tthe courage to go ahead and give you a shoit out
    from Humble Texas! Just wanted to mention keep up the good
    job!|
    Greetings from Florida! I'm bored at work so I decided to browse your blog on my iphone
    during lunch break. I really like the knowledge you provide here aand can't wait to tak a look when I get
    home. I'm surprised at how fast yourr blog loaded onn my phone ..
    I'm not even using WIFI, just 3G .. Anyhow, very good blog!|
    Itss like you learn my mind! You seem to grasp a lot about this, such as
    you wrotfe the e-book in it or something. I believe that
    you just could do with a few % to pressure the message hoke a bit, however instead of
    that, this is magnificent blog. A great read. I'll certainly be back.|
    I visited multiple web sites but the audio feature for audio songs current
    at this website is actually excellent.|
    Howdy, i read your blkog occasionally and i own a similar one
    and i wass just wondering if you get a lot of spam feedback?
    If so how do you prevent it, any plugin orr anything you can advise?
    I get so much lately it's driving me insane so any help
    is very much appreciated.|
    Greetings! Very useful advice in this particular article!
    It iss the little changes that will make the molst significant changes.
    Many thanks for sharing!|
    I absolutely love your site.. Pleasant colors & theme.

    Did you make this amazing site yourself? Please reply back ass I'm wanting to create
    my own personal site annd want to kow where you got this from or exactly what the
    themje is called. Appreciafe it!|
    Hi there! This post could not bbe written much better! Going through this article reminds me of my previous roommate!
    He continually kept preaching about this. I am going to forward
    this article to him. Pretty sure he's goung to have a very good read.

    I appreciate you for sharing!|
    Wow! This blog loks just like my old one!
    It's on a totallly different subject but it has prdetty
    much tthe same page layout and design. Great choice of
    colors!|
    There is definately a lot to learn about this subject.
    I like all of thhe points you've made.|
    You have made some good points there. I looked on the internet for mlre information about
    the issue and found most individuals will go along with your views on this site.|
    Hi there, I check your new stuff daily. Your story-telling style is awesome, keep up the good work!|
    I just couldn't leave your web site before suggesting that I extremely loved the usual info
    a person suppoy for your guests? Is gonna be back regularly in order to investigate cross-check new posts|
    I need to to thank you for this very good read!! I certainly enjoyed every bit of it.

    I havge got you book marked to check out neew stuff you post…|
    Hi there, just wanted to say, I liked this article.
    It was inspiring. Keep on posting!|
    Hi there, I enjoy readring through yor post. I wanted to write a little comment
    to supportt you.|
    I constantly spent my hslf an hour to read this web site's content everyday along with
    a cup oof coffee.|
    I constantly emailed this web site post page to all
    my associates, because if like too read it after that myy friends
    will too.|
    My programmer is trying to convince me to move to .net from PHP.
    I have always disliked the idea because off the costs.

    But he's tryiong none the less. I've been using Movable-type on numerous websites for
    about a year and am concerned about switching to another platform.
    I have heard good things about blogengine.net. Is
    there a waay I can transfer all my wordpress content into it?
    Any kind of help would be really appreciated!|
    Good day! I could have sworn I've visited this website before but after going through a few of
    the articles I realized it's nnew to me. Regardless, I'm definitely pleasedd I came aross itt and I'll be book-marking it and checking
    back often!|
    Wonderful work! That is the kinhd of information that arre meant to bbe shared across
    the web. Disgrace on the seek engines for not positioning this
    publish upper! Come onn over and visit mmy
    web site . Thanks =)|
    Heya i'm for tthe first time here. I came across this
    board and I find It truly useful & it helped me out a lot.
    I hope to give something back and aid others like you aided me.|
    Hello there, There's noo doubt that your wdbsite may be having
    internet brrowser compatibility issues. When I take a look at your blog in Safari, it looks fine
    however, when opening in I.E., it's got some overlapping issues.I merely wanted to give you a quick eads
    up! Other than that, fantastic blog!|
    Sokeone necessarily help to make seriously posts I'd state.
    That is thee very first tme I frequented your websie page and thus far?
    I amazed wirh the analysis youu made to create this particular
    submit incredible. Wonderful activity!|
    Heya i'm for the first time here. I came across this board and I find It really useful & it helped me out much.
    I hope to present something back and aiid others like you aided me.|
    Hi! I just wish to give you a huge thumbs up for the great
    info you have right here on this post. I will be returning
    to your site for more soon.|
    I alwayys used to read post in ness papers but now
    as I am a user of web thus from nnow I am using net for articles, thanks to web.|
    Your means of explaining the whole thing in this post is truly pleasant, all caan simply be aware
    of it, Thanks a lot.|
    Hello there, I found your site by means of Google at the same
    time aas searching for a comparable matter, your website got here
    up, it seems good. I have bookmarked it in my google bookmarks.

    Hellko there,just was aware of your blog via Google, and found that it
    is truly informative. I'm going to watch out for brussels.

    I will appreciate if you continue this in future. Lots of other people will likely be benefited from
    yur writing. Cheers!|
    I am curious to find out what blog system youu have been using?
    I'm experiencibg some minor security issues with my latest site and I woild like to
    finmd something more risk-free. Do you have any recommendations?|
    I'm extremely impressed with your writing skills as well
    as with the layout on your blog. Is this a paiod theme or did you customize it yourself?

    Anyway keep upp the excellent quality writing,
    it is rare too see a great blpog like this one today.|
    I am extremely impressed along with your writing talents
    as smsrtly as with the format in your blog. Is that
    this a paid topic or ddid you ccustomize it yourself?
    Eitther way keep up the nice quawlity writing, it's uncommon too
    peer a nice weblog like this onee nowadays..|
    Hello, Neat post. There's an issue with your website in interneet explorer, may test this?
    IE nonetheless is the market chief and a large part of people will leave out your fantastic writing because
    of this problem.|
    I'm not sure where you're getting your information, but
    good topic. I needs to spend some time learning much more or understanding more.
    Thanks for excelolent information I was looking for
    this info for my mission.|
    Hello, i think that i saw you visited my weblog
    so i came tto “return the favor”.I'm attempting to find things to improve my website!I suppose its ok to use
    some of your\

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.